Monday, March 02, 2009

Confident Prediction

There's a young guy called Nima Nourizadeh who has directed some of the best music videos of the last few years (Jamie T : "Salvador", Hot Chip : "Over and Over", Lily Allen : "Oh my God").

Most recently he won a barrel of awards for directing the Adidas "House Party" commercial

This latter piece is the most assured piece of short filmmaking I've seen for some time. He has an awesome visual sense and enormous flair. He even makes you forget that all these stars have come to a party to celebrate their originality by wearing the same brand of sports shoe. The choice of music is similarly inspired - a subtly re-mixed version of Frankie Valli and the Four Seasons that Quentin Tarantino must be kicking himself for missing out on.

Which brings me to my confident prediction : one day, real soon, a major film studio will push a wheelbarrow-load of money this guy's way and he will make the best feature film of the second decade of the 21st Century.

You read it here first.

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